Vaneeza Ahmed a.k.a Vinny, as we all know is a very famous supermodel of Pakistani Fashion scene. After an extra ordinary and elusive success as model, Vinny launches herself in the business of garments, targeting lawns.
Vaneeza Ahmed conjured a brand name V9 for her range of lawn clothing along with Shehryar Sumar of Muhammad Farooq Mills where the clothes were manufactured. Vaneeza was chosen as the brand ambassador and the branding created a hype among the fashion conscious public.
Vaneeza ahmed changed the brand name in 2008 to “V Lawn” while Sumar carried on the banner for the V9 clothing line. She has now teamed up with more designers including the likes of Mehdi and Maheen along with designers that worked with her on the V9 collection. The new collection is not limited to lawn clothings but also features chiffon, raw silk, and khaadi wear.
The following feature presents her "V Lawn" summer collection for 2010, with herself as the model. Elegant as ever, with an exotic beach location, the photo shoot is very refreshing and well done. The Makeup by Sabs and Photography by Rizwan Baig adds some specialty to the whole shoot. The shoot aired on "Snapshot" of "Style 360" Pakistani fashion channel.